• 作者:
• 来源: 展翅调酒学校
• 日期: 2014-11-08
• 浏览次数: 2447 次

该英国烈酒帝国为了享有唐胡里奥特基拉的全部所有权，而将布什米尔爱尔兰威士忌交易给金快活公司。The British spirits empire has handed Bushmills Irish whiskey to Casa Cuervo for full ownership of Don Julio tequila.

全球酒饮巨头帝亚吉欧日前将旗下布什米尔爱尔兰威士忌交易给金快活公司，以换取唐胡里奥高级特基拉的全球所有权。

Global drinks giant Diageo has traded its Bushmills Irish Whiskey brand to Casa Cuervo in exchange for the full global control of premium tequila Don Julio.

这次交易中还提及到金快活公司将接管帝亚吉欧旗下斯米诺伏特加在墨西哥的生产及销售。另外，帝亚吉欧将会收到4080万净额款项。

The deal also includes an agreement for Casa Cuervo to take over production and distribution of Diageo’s Smirnoff vodka brand in Mexico. On top of that, Diageo is expected to receive a net payment of USD408 million.

“这次交易实现了我们的两大重要目标，”帝亚吉欧全球首席执行官Ivan Menezes说道。“在发展高级特基拉品种方面，我们的地位更加有所保障，与此同时，通过继续扩张我们在烈酒不断发展，潜力无限的墨西哥市场的主导地位，我们的全球效应不断强化。”

“This transaction delivers two key objectives for us,” said Ivan Menezes, CEO of Diageo. “We have secured our position in the growing super and ultra-premium segments of the tequila category and further strengthened our global footprint by expanding our leading position in Mexico where the growth of spirits has great potential.”

根据美国烈酒协会报道，在过去十年内，特基拉在美国的销量上涨了2倍以上。与此同时，帝亚吉欧不断的为其公司产品册上添加高级特基拉品种。今年早些时候，他们已经购入其他两大高级特基拉品牌：DeLeon和Peligroso。

According to the Distilled Spirits Council of the United States, tequila sales in America have more than doubled in a decade. Diageo, meanwhile, has poured a lot of energy into expanding its high-end tequila portfolio, buying two further other premium tequila brands, DeLeon and Peligroso, earlier this year.

与此同时，基于全球葡萄酒及烈酒调查的一份调查数据显示，布什米尔在2009年至2013年间的销量也几近翻倍，美国不断增长的威士忌需求对其有巨大贡献。金快活的首席执行官Juan Domingo Beckmann评论道：“100%拥有布什米尔威士忌的这项合约让我们很自豪。这是金快活历史上最重要的一次交易。”

Meanwhile, based on a research data from International Wine and Spirits Research, sales of Bushmills almost doubled between 2009 and 2013, with the strengthening market in the US contributing significant demand. The chief executive of Casa Cuervo, Juan Domingo Beckmann, commented: “We are proud to announce our agreement to acquire 100 per cent of Bushmills. This is the most important purchase made by Cuervo in its entire history